STATEWIDE–Tourism promotion is a trendy business, with lots of seminars, theories, conferences and back-patting.
And you’ve heard the resulting catch-phrases: “destination tourism”, in which travelers are drawn to a thing (say the second biggest tree in the southwest corner of the county, or a theme park); “heritage tourism” (visit because of a culture, just not the dominant one); “ecotourism” (find places that are really pristine because no one goes there, then go there); and stay tuned for “civic tourism”, in which travelers find a little town they like and immerse themselves in it, like a hot tub.
Well, heritage tourism, from a state marketing perspective, is getting a little long in the tooth. We saw evidence of that yesterday, when the North Carolina Department of Commerce, which oversees travel and tourism efforts, slashed a bunch of heritage tourism jobs.
Here’s Jordan Schrader’s lead in the Asheville Citizen-Times:
RALEIGH — Budget-trimming lawmakers mostly kept their hands off economic development efforts, figuring North Carolina needs jobs now more than ever.
They made an exception, though, for the employees who promote tourism for the state’s small-town historic and cultural attractions.
Budget knives cut deeply into the jobs known as heritage tourism development officers. Two-thirds of positions were eliminated.
Read the whole piece here.
Here’s another excerpt:
[Rep. Phil] Haire, a Sylva Democrat, and Sen. Joe Sam Queen, a Waynesville Democrat who has been an advocate of adding more heritage tourism positions, said the reduction reflects the Commerce Department’s recommendations for where the budget cuts should fall.
“I think Western North Carolina has come out good on the balance here, but in the priorities of the state, the Commerce Department’s priorities, I think this was just toward the bottom,” Queen said.
Queen hopes the jobs will be restored in a better budget. He’s an advocate for heritage tourism projects like the department’s effort to have the Rutherford Trace designated a national heritage trail.
In 1776, Revolutionary War Gen. Griffith Rutherford led more than 2,000 militiamen from Old Fort to raid and burn Cherokee villages all the way to Murphy. It was a key part of the resistance to the British and their Indian allies, and the beginning of Cherokee removal, Queen said.
Queen said North Carolina’s stories — even violent ones like the Rutherford Trace — need to be told. “There’s no better way to promote your region than to promote your authentic selves,” Queen said.